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  • Red Dots 2

    VERNISSAGE and RED DOTS

    ….VERNISSAGE and RED DOTS…..   This blog follows on from the previous blog about ‘Product Launches’ for Artists, and...

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  • Private View

    ‘PRODUCT LAUNCH’ for ARTISTS

    In business there is a practice known as ‘Product Launch’. It is used to focus on the occasion when...

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  • CR-printing-on-Epson

    Revolution in Printmaking

    Crucial differences between old and new printmaking. Using inkjet technology – inspired by ‘giclee’. Print-making used to be part...

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  • brush shapes

    Filberts, Riggers, and Hakes.

    Artists use funny uncommon language some of the time. I recently got asked why my painting was labeled ‘gesso...

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  • Red Dots 2

    BENEFITS – NOT FEATURES OF ART

    It is well known by professional sales people that a crucial stage of the buying process is …… moving…

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  • AIDA-triangle

    AIDA AGAIN

    AIDA is an easy way to remember how to sell things.

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  • Red Dots 2

    ART – FOR SALE or FOR RENT.

    SELL or RENT Most artists have two tasks going on at the same time. First is making their art,...

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  • Red Dots 2

    CORPORATE CUSTOMERS or PRIVATE COLLECTORS.

    CORPORATE ART ‘Corporate’ art is a term for art on show in business premises such as offices, hotels, hospitals,...

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  • Red Dots 2

    Small, medium, or big art…

    …the benefits and problems that painters have when they choose to make big, medium, or small art pieces.

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  • Red Dots 2

    PROS AND CONS OF COLLECTING ART…

    COLLECTING ART I often refer to the people who buy my art as ‘collectors’. The term ‘collecting’ shows an...

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