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  • AIDA-triangle

    BENEFITS – NOT FEATURES OF ART

    It is well known by professional sales people that a crucial stage of the buying process is …… moving…

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    AIDA AGAIN

    AIDA is an easy way to remember how to sell things.

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    ART – FOR SALE or FOR RENT.

    SELL or RENT Most artists have two tasks going on at the same time. First is making their art,...

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    CORPORATE CUSTOMERS or PRIVATE COLLECTORS.

    CORPORATE ART ‘Corporate’ art is a term for art on show in business premises such as offices, hotels, hospitals,...

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    Small, medium, or big art…

    …the benefits and problems that painters have when they choose to make big, medium, or small art pieces.

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    PROS AND CONS OF COLLECTING ART…

    COLLECTING ART I often refer to the people who buy my art as ‘collectors’. The term ‘collecting’ shows an...

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    THE LONELY ARTISTS STUDIO

    THE LONELY ARTISTS Making art is usually a one-man or one-woman operation working alone. The Gilbert and George working...

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    NUDES, WHY? SEX IN ART!

    One of the reasons that I was interested in becoming an artist when I was just a teenage schoolboy...

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    Limited Editions v. Signed and Numbered Prints

    Printmaking has an interesting history. Limited edition fine art prints still have some popularity but they are really out…

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    WEDNESDAYS JOB

    WEDNESDAY’S JOB – part 1 … by Rachel Brown Administration – love it or hate it – it’s got...

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